Not long after I joined the real estate industry. I realized how inefficient the industry is. One of the main reason is we do not have easy access to real-time transaction data. That can be a problem because we advertise real estate listings based on information provided by the landlord, and that property could have been leased the next hour or a day after advertised. And 99% of the time, the landlord won't tell you about it.
That's why when a potential tenant enquire about the property, it may no longer available. It doesn't make sense for agent to call the landlord everyday to check on availablity. On top of that, agent don't just market one property. For office leasing agent, we market the majority portion of office space that is available on the market which is in the thousands. Hence getting updated listings is near impossible.
Now is still the same. We receive monthly listings update from the landlord from various channel. Emails, WhatsApp, a phone call. Ideally we should update the listings to the database and then update the real estate marketplace as well. Honestly, many agent don't have the resources to do all that.
So I have been wanting to automate those repetitve task since day one. Recently I'm learning Python programming and as I learn some of the functions, I start thinking of ways to improve my current workflow. So here's my ideal automation project. There are 2 parts.
Part 1. Automate Real Estate Listings Update
Collect the data
- Website scraping
- Manual form submission
Clean and split the data for database
- Convert pdf to data
- Convert handwritten pdf to data
- Convert WhatsApp message to data
- Convert image to data
- Import data to database
Update Real Estate portal
- Sync listings with database
Part 2. Match Tenants and Listings with Machine Learning
- Create and train a model using historical data
- Input customer requirements
- Model to predict suitable listings
- Send tailored recommended listings to customer
- Based on customer's interaction pattern (clicks and time duation), send a more accurate recommedation if no response by X amount of time
Looks like an ambitious project for now, but this will save me a lot of time. I'll probably look into it after completing the Google course.